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The Definitive Guide to Making and Selling Your Own Audio Tours Using Gesso

Welcome to the world of audio tours! With the growing interest in immersive on-demand and self-guided experiences, audio tours have quickly become a popular and engaging way for people to explore new destinations, learn about history, and connect with local culture.

gesso app iphone mockup of audio walking tours

Audio tours offer a unique opportunity for creators to showcase their passion, knowledge, and storytelling skills while providing a valuable service to travelers and locals alike. In this definitive guide, we'll introduce you to Gesso's self-publishing audio tour platform, which makes it easy to create and sell your own audio tours. Let's dive in!

Understanding the Appeal of Audio Tours

Audio tours have gained momentum for several reasons. They allow users to explore at their own pace, with the freedom to pause, rewind, or skip sections as they wish. This flexibility caters to a wide range of learning styles and preferences, making audio tours accessible to a diverse audience. Audio tours also offer a more intimate and personalized experience compared to traditional guided tours. Listeners can immerse themselves in the stories, history, and ambiance of a place without the distractions of a group setting. With the ability to use headphones, audio tours can provide a more sensory experience, allowing users to better connect with the environment.

Audio tours are an excellent source of passive income for creators. By producing high-quality content and leveraging platforms like Gesso, creators can build a revenue stream that requires minimal ongoing effort once the tours are live.

How Gesso Can Help

Gesso is a platform that enables creators to publish and sell immersive audio walking tours. With our user-friendly interface and extensive feature set, Gesso empowers creators of all skill levels to bring their stories to life and share them with the world. The creator platform allows users to upload on-demand audio guides, create maps for self-guided exploration, add supplementary materials like transcripts, and set pricing for their tours.

In the following sections, we'll guide you through the process of creating your own audio tours and making the most of Gesso's features to achieve success.

Developing Your Concept

The first step in creating an audio tour is to develop your concept. This should be something you're passionate about, as your enthusiasm will shine through in your final product. Whether it's the hidden gems of your local city, a historical period you're fascinated with, or a thematic tour like a food trail or architectural showcase, your concept should be unique and engaging.

Consider your target audience and what they would find interesting. Perform some initial market research to see what types of tours are popular and to identify potential gaps in the market that your tour could fill.

Researching Your Topic

Once you've chosen your concept, it's time to dive deep into research. The more you know about your topic, the more informative and engaging your tour will be. Look for interesting stories or facts that will captivate your listeners, and make sure to fact-check all your information for accuracy.

Your research can include online sources, books, documentaries, and even interviews with experts or locals. Keep track of your sources as you may want to refer back to them later or include them in your supplementary material.

Writing Your Script

The next step is to write your script. Remember, you're not just providing information—you're telling a story. Try to weave a narrative thread through your tour that will keep your listeners engaged and invested.

Keep your language simple and conversational, as if you're talking to a friend. Break up dense information into bite-sized pieces, and consider using anecdotes or personal experiences to bring your content to life. Always keep your audience in mind and tailor your script to their interests and knowledge level. You can use AI tools like ChatGPT to help with the script writing process.

Recording Your Audio

When it comes to recording your audio, quality is key. Poor audio quality can be distracting and can deter people from purchasing your tours. Use a good microphone (something as simple as using your smartphone can be great for beginners) and find a quiet, echo-free space to record. Practice your script a few times to ensure you're delivering it in an engaging and clear manner.

Be mindful of your tone and pace. You want to sound natural and engaging, not monotonous or rushed. Consider adding background music or sound effects to enhance the immersive experience, but make sure they don't distract from your narration.

Editing Your Audio Tours

After recording, you'll need to edit your audio. There are many editing software options available, both free and paid. These can help you clean up background noise, adjust volume levels, insert music or sound effects, and trim or rearrange sections of your audio. If you're new to editing, don't worry—there are plenty of online tutorials to guide you through the process. With a little practice, you'll be able to polish your audio tours to a professional standard.

Using Gesso to Build Your Tour

After creating your audio tour, it's time to upload it to Gesso. Log in to your Gesso account and navigate to the 'Create a Tour' section. Here, you'll find the option to upload your audio files. Check out our creator guide for the most optimal formats.

Creating Interactive Maps on Gesso

This allows your listeners to follow a visual route as they enjoy your audio tour. You can plot the route of your tour on the map, adding points of interest that align with your audio narration. As your listeners progress through the tour, they can click on these points to learn more.

Promoting Your Audio Tours

Gesso provides visibility through its platform, but you should also consider additional promotional efforts. Share your tour on social media, travel forums, local community groups, or your personal website if you have one. Reach out to travel bloggers or influencers who might be interested in reviewing your tour.

The Future of Audio Tours and Gesso

As technology continues to evolve and the demand for personalized experiences grows, the future of audio tours looks bright. With advancements in virtual and augmented reality, we can expect to see even more immersive and interactive audio tours in the future. This presents an exciting opportunity for creators to innovate and push the boundaries of what's possible with audio tours.

So, what are you waiting for? Start brainstorming ideas, researching your topics, and creating your audio tours today. The world is waiting to hear your stories!


Gesso is an audio storytelling platform for creators of all backgrounds. Create an account and publish your own audio walking tours in any city. It’s as easy as dropping pins on a map.


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