Today, in an era where technology is rapidly evolving, the process of engaging prospective students and their parents can be reimagined to create a more immersive and accessible experience. How? Through the innovative application of audio walking tours, using platforms like Gesso. As a unique blend of storytelling, local history, and mobile technology, these tours offer a revolutionary way for college admissions departments to showcase their campuses.
Traditional in-person college tours, while important, often come with several challenges. Logistical issues may arise, especially for families who live far away. Time constraints often make these tours feel rushed, not allowing prospective students and their parents to fully absorb the campus experience. Large tour groups can create impersonal environments, making it difficult to connect with the tour guide and ask relevant questions. Moreover, a single tour guide may not encompass the diversity of experiences and perspectives that truly characterize life on campus.
Here's where audio walking tours come in. These tours provide a dynamic way to tour the campus at your own pace, in your own time, creating a personalized and immersive experience. They can be easily accessed via smartphones, offering a blend of convenience and technology that appeals to tech-savvy Gen Z students.
One of the most compelling aspects of these tours is their ability to incorporate various voices from the campus community. Students and professors can contribute to these tours, providing prospective students with authentic insights into campus life. This is an opportunity to give a true feel of what it's like to study, live, and socialize at that particular college or university. The result? A less daunting and more relatable experience for potential students and their families.
Another considerable advantage of audio tours is their accessibility. With the ability to be experienced remotely, these tours enable students and parents who can't physically visit the campus to still get a genuine sense of the college. It breaks down geographical barriers and ensures everyone gets a chance to "walk" the campus, no matter where they are.
Gesso is an audio storytelling platform for creators of all backgrounds. Create an account and publish your own audio walking tours in any city. It’s as easy as dropping pins on a map.