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A Beginner’s Guide to Monetizing Your Small Podcast

Podcasting has taken the world by storm, becoming a popular platform for sharing ideas, telling stories, and connecting with a broad and engaged audience.

iphone and notebook on table

As a beginner, the journey starts with the fundamentals: choosing a unique name that resonates with your intended audience, designing an eye-catching cover image, crafting a compelling description, and meticulously planning the themes and descriptions of your episodes. All these elements form the backbone of your podcast and lay the groundwork for its potential success.

But establishing a successful podcast involves more than just content creation—it requires strategic growth efforts. Social media plays an invaluable role in this endeavor, serving as a platform for reaching potential listeners and engaging your audience. Developing an engaging intro and outro for each episode is also crucial. These segments not only set the tone but also offer an opportunity to guide listeners towards ways they can support your work and encourage them to subscribe.

As your audience grows, creating a media kit—a collection of promotional materials that showcase your podcast's reach and demographics—becomes crucial. A robust media kit can attract potential sponsors, demonstrating that investing in your podcast can yield significant returns.

Once your podcast is up and running, and you've cultivated a loyal following, the question then becomes: how do you monetize it? There are numerous strategies at your disposal. Consider offering premium or exclusive episodes for a fee. Integrate sponsorships or ads into your podcast episodes or the show notes, offering a platform for businesses to reach your audience. Hosting live events provides a tangible experience for your audience and an additional opportunity for sponsorship. Your podcast's website, too, can be an ad space. Collaborating with businesses to create content for paid partnerships can be lucrative and enhance the content of your podcast. Accepting donations is another avenue, enabling your most loyal listeners to support your work directly. Partnering with brands as an affiliate can also yield commissions and provide your audience with products or services that align with your podcast's theme.

If your podcast delves into topics like local history, arts, culture, or other evergreen content, it might be ripe for transformation into self-guided audio walking tours with Gesso. By repurposing your content into interactive, on-demand audio guides, you're not just adding a new revenue stream but also offering your listeners a fresh way to engage with your content.

While setting up and growing a podcast takes significant effort, the potential for monetization and the opportunity to connect with audiences make it a worthwhile endeavor. Whether through sponsorships, selling exclusive content, or even repurposing your podcast into audio walking tours, the avenues for profit are plentiful. So, get your mic ready, let your creativity flow, and start your podcasting journey. The world is waiting to hear your story.


Gesso is an audio storytelling platform for creators of all backgrounds. Create an account and publish your own audio walking tours in any city. It’s as easy as dropping pins on a map.


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